Eliminating mobile homes, RV
parks, and apartments can dramatically increase a yellow
page publisher's profits. Additional savings can be made by
limiting distribution by income and other demographics,
proximity to advertisers, and other factors.
Extend the life of your markets. Reallocate books
where they will better serve advertisers and increase usage.
Keep advertising rates affordable by using targeted
YP Micro-Zones, available
from DirectoryDistribution.com, are up to 10 times more precise than ZIP Codes. Keep
desirable areas while skipping bad
ones on a block-by-block basis.